database (which is the biggest in the industry, by the way), there are just 31,000 keywords with search volumes of more than 100k searches per month on the other hand, there are 3.8 billion keywords that have fewer than 10 searches per month. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this:Īt the “head” of the curve, we have a tiny number of keywords with super high search volumes, while the “tail” consists of billions of keywords with very low search volumes. Long-tail keywords got their name from their position on the “search demand” curve. Why are they called “long-tail” keywords?
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